The Promise of Technology is Intangible

Technology-enabled solutions are intangible sales. People don’t buy the machine; they buy what it enables. Average sales people tend to perceive technology as a tangible, so they focus on the functionality. Exceptional sales people understand that customers only care about the results the technology enables, which is intangible. This difference in perception about the nature of technology is the fundamental factor in determining a sales person’s success.

Technology is the actualization of abstract theories. The more theories that are actualized, the more powerful the technology is. For example, there is a computer chip in my car that makes me a better driver. The computer chip senses the car beginning to skid on a patch of ice much faster than I can. It automatically sends messages to the anti-lock brake system so the car responds to the changing road conditions before I am even aware there may be a problem. This simple application is the actualization of theories that span the disciplines of physics, mechanical engineering, human perception, and computer software. It would take a long time to explain how it all worked. As a car buyer, however, I only care about the fact that it makes me a safer driver.

The more sophisticated the technology is, the greater the abstraction. Selling abstractions is more than just relating benefits. It is about linking the functionality of the technology to the desired end result, which is the intangible promise of the technology. I can only appreciate the value of the car’s computer controlled anti-locking device when I understand how it improves my driving. If the sales person just explains anti-locking brakes, I don’t perceive the benefit. If she tells me that I will be a better driver, but doesn’t explain how, then I won’t believe her. She must help me understand the relationship between the how the technology is applied and the results that are important to me before I will value the technology.

Selling the value of your technology.

The translation of abstract theory into useful applications that deliver strategic benefits is the essence of selling value. Value is created when the customer believes the technology solution will help them accomplish their objectives. To develop the customer’s conviction you must integrate their learning process with their decision-making process.

The sales person must provide the customer with the right information at the right time. Furthermore, it must be done in a way that increases the customer’s perception of need, urgency to buy and appreciation of the value contribution of the solution.

The information puzzle gets even more complex as we incorporate the relentless rate of change associated with any technology solution. As the technology evolves and its applications expand, it becomes practically impossible to stay current and informed about the solution. The body of information that the sales person draws upon to sell a technology solution is constantly evolving. Products mutate. New technologies replace old ones. Competitors’ products change. Markets accelerate. Each change has multiple implications for how customers buy and the best ways to sell the solution.

Keeping current about all the factors that influence a technology sale is not easy. It is hard enough to keep track of the ever-changing information. The fact that you must synthesize it into strategically sequenced, customer learning experiences that build credibility and value exponentially increases its complexity. No wonder the sales superstars make so much money!

Janice Lawrence has advised leading edge technology companies for the past two decades on how to sell innovative technology. Follow her Sell Results Blog [] and supercharge your technology sales success.

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A Electronic Item identifier (DOI) can be a code that is certainly outstanding, which provides a everlasting website link to an online resource. It critical to combine the day of retrieval. Also, it is your responsibility to find out your own generator, and also to learn how to benefit from it mla cite a website.

Both methods are equivalent but with the buy of references. Make sure which you acquire all carried out properly even though creating citations. This sort of resources should to get cited by citations.

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The web page should to always be double spaced. Spend a have a look at and know how the device functions. From the starting, you are likely to ought to get the checklist of functions.

The Strange Mystery of Citation Machine

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Our generator can certainly handle any enterprise! You repeat exactly the equivalent procedure utilizing the output given that the enter picture. It is actually manufactured for top notch and velocity, with the charge of the very significant compression dimensions.

If you might be a highschool or college or university college student, then there’ll undoubtedly certainly be a time in case you conclusion up geared up through which you’ve gotten to quote a analysis paper, dissertation, annotated bibliography and so forth.. It can be feasible that you choose to confidence the equipment mainly because you’ll find it utilized by specialists and learners from throughout the planet. You’re able to quote even YouTube movies, but a lot of scholars do not ever realize find out how to accomplish that without the need of APA reference generator

As a university student, you are anticipated to say your resources using an proper referencing design and style. Some people today would like to examine because of reports or publications. Often learners confuse quotation variations and formats simply because you will find a lot of dissimilarities amongst them.

If you are not at present employing the referencing structure that is definitely appropriate you could potentially eliminate marks. You should to utilise a crystal font which is really readable. It can be a achieve of formatting qualities along with procedures for in-text citations arrangement.

This is attained by producing an MLA textual content. Formatting is completely a enterprise.

You’re capable to quote a supply which includes a one creator or authors. Endeavor to acknowledge the thesis assertion plus the basic principle arguments which the author is aiming to express when you carry on thru the textual content.

In this occasion, you’ve to quote all of these inside the incredibly initially point out. It minimizes the chance of plagiarism and provides entire information about reference checklist and then the cite resources. Every now and then, you’ll find it essential to quote assets which are countless in one sentence.

References could very well be produced by it for the assortment of sorts of resources. It functionality distinct pointers for citing numerous styles of digital resources. You will find there’s reference checklist a complete record of every with the resources.

Limestone is usually put into use commercially to operate while in the custom of concrete as design substance. Calcium chloride is often utilised within our meals. In addition, you might need to quote many of the resources which you may have implemented properly As if it was not very difficult good enough.

2009 Just the initial phrase of the reserve or piece of writing title should being capitalized. While, when you’ve got 4 or maybe more authors you’ve to jot down all of them out pursuing this really number one Author’s former title. Writer The identify belonging to the author may well be identified near to base or perhaps the best rated for the webpage.

If you want to to emphasise the operate of the precise contributor similar to a supervisor, performer, or creator, listing the individual’s identify originally, adopted by their part, then the title belonging to the film. As generally you might be citing a piece present in a piece, you need to decide. Prefer the design and style and all you might want to do may be to post the main points.

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Our APA in textual content quotation generator savings. Citation Machine employs the ed.

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Secret Behind Technology Blogging: A Best Niche In Blogging

It is no secret that there is a secret behind technology blogging; it is one of the best niches in blogging. Blogging about technology is one of the best ways to get ahead in modern society. In fact, technology blogging is the best niche in blogging these days for anyone who wants to start up a successful business.

If you plan to create a new business or any successful business ventures, one of the best ways to do so is to consider the technology niche in blogging.

The Secrets of Niche Blogging: Technology

These days there are so many technologies to choose from, it’s hard not to blog about them. Some popular examples of technology blogs include:

iPhone how to guides and tutorials

Information and technology news

Technology updates and rumors

The latest technological breakthroughs


Windows and Mac

Technology Editorials and Opinion Pieces

Technology blogs are the perfect accompaniment to a day job although many people find running a niche technology blog can be exciting and take up a bit of time on the side.

How To Run A Successful Secret Technology Niche Blogging Business

It doesn’t take very long to get a niche technology blog up and running. All one need to do is set up a blog account, which is easily done through WordPress or any other free blogging module.

Typically it helps to add a new blog post at least once or twice a week, if not daily. This helps to compete with ultra high-ranking websites. The technology niche is one of the simplest niches to write about.

There are tons of information readily available about most forms of technology. There is always something new in the news about the latest iPhone, or what some star or celebrity has done with their Mac, or latest technology device.

The other approach to technology is writing about how you made money using technology. Most people want nothing more than to learn about how they can make money using technology. And, that is essentially what you do when you create a niche technology blog… make money using technology.

Another great niche in the technology arena is a blog focusing on general technological advances and information. However, the competition for a niche that broad however, may be very high, especially when it comes to purchasing AdSense revenue. If you can narrow your technology niche down significantly, to something very narrow, then you will reap the benefits.

Good, narrow niches are well thought out. Some examples may include very detailed subjects and niche topics, including:

iPhone covers and cases

Android Travel Phones

Mac laptop covers and cases

Windows technological breakthroughs

The more narrow the subject material, the more likely you are to select keywords that bring in targeted audience members. There is also less likely to be competition for your keywords. You want to pay as little as possible to attract AdSense revenues. This is how to make the most bang for your buck when blogging on technology.